My Experience
I design websites with intention—every element serves a strategic purpose beyond aesthetics. My approach to web design and UX/UI combines visual hierarchy, user psychology, and intuitive navigation to guide users toward meaningful actions and create seamless digital experiences across every page.
I build conversion-focused websites with CTAs designed around conversion psychology, making them visually compelling while encouraging real engagement and action. Behind the scenes, I combine SEO, Google Maps optimization, and technical web development using HTML, CSS, and Java to create high-performing, search-ready websites built for both users and search engines.
I continuously use data and performance insights to refine creative decisions and improve website performance. By aligning web design with broader digital marketing strategies, social media campaigns, and paid advertising, I ensure every design decision contributes to measurable outcomes, including stronger engagement, increased visibility, and higher conversions.
Nothing is arbitrary. Every element, interaction, and strategy is designed with a purpose: to help businesses get found, engage their audience, and convert more visitors into customers.
Project Showcase
Welcome to my project showcase, where you can find a glimpse of my work across different domains. Each project reflects my unique approach and creativity. You are welcome to explore!
Codepen IO hosts some of my development lead generation projects I have implemented.
Check out my web design portfolio, showcasing user-friendly interfaces and engaging user experiences.
Explore my graphic design work, where I combine creativity with strategic thinking to produce visually stunning results.
See the results of a few of the campaigns I have created and managed.
View social media campaign creatives and designs.
Explore my graphic design work, where I combine creativity with strategic thinking to produce visually stunning results.
career highlights
Career Highlights
Throughout my career, I’ve consistently delivered measurable growth across multiple channels and platforms. I achieved a 170% increase in YouTube subscribers within just 12 months, demonstrating my ability to build and scale engaged audiences.
By redesigning and optimizing user experiences, I drove a 68% improvement in lead conversion rates, turning traffic into tangible business results. My strategic approach to content and campaign execution has generated engagement increases of up to 260% for select client results, while also boosting organic website traffic by 43% following comprehensive SEO and website redesign initiatives. Every result reflects a data-driven, performance focused approach to marketing that prioritizes real impact.
170%
YouTube Subscriber Growth in 12 Months
68%
Lead Conversion Rate Improvement Post-Redesign
260%
Engagement Increase for Select Client Programs
43%
Organic Traffic Growth After Website Redesign
Industry Certifications
My skill set spans the full digital marketing ecosystem, combining performance, creativity, and emerging technology. I bring hands-on expertise in Google Ads and Google Display to drive targeted traffic, paired with Google Analytics and SEMrush to track, analyze, and optimize performance at every stage.
I leverage HubSpot for both SEO and content strategy, building systems that attract, nurture, and convert. On the social side, I develop and manage Facebook campaigns while using Hootsuite to automate workflows and streamline execution. Creatively, I design high-impact visuals using Canva and graphic design tools that elevate brand presence. I also stay ahead of the curve with knowledge in generative AI and AI security, ensuring strategies are not only innovative but future-ready.
Google Ads
Google Display
Google Analytics
HubSpot SEO
Facebook Social Media
SEMrush Analytics
Hootsuite Automations & Workflows
Graphic Design
AI Security
Generative AI
Canva Creative Design
HubSpot Content
Start-up Branding & Website Design
Across these select start-up branding and website design projects, I’ve consistently delivered high-impact results, including 60–85% increases in user engagement within the first 90 days of launch. My strategic approach to UX, conversion design, and brand positioning has driven 55–77% improvements in lead conversion rates, transforming early stage websites into scalable revenue channels.
In addition, clients have experienced 35–60% growth in organic traffic through SEO-driven architecture and content strategy, along with enhanced brand recognition and digital presence that positions them competitively in their market from day one.
+300% Website Traffic
80%
Increase in engagement
68% average increase in leads
52% average growth increase
Recommendatations
Below are some thoughts from those I've worked with. Their feedback reflects my dedication to quality and creativity. You can locate the original statements on LinkedIn.
· 1st
Sr. Market Leader @ Mattison Avenue Salon Suites | Texas Real Estate license
Nicole worked with Michelle but on different teams
Michelle is one of the most talented and passionate professionals I’ve had the pleasure of working with. Her dedication to what she does is truly inspiring, and her work ethic is rare, and a quality you simply can’t train. She genuinely cares about delivering results and always goes above and beyond to ensure success. When we worked together, Michelle quickly identified and resolved long-standing issues holding back our online presence. She stays ahead of the curve with Google’s changes and strategies, and her expertise had an immediate, measurable impact. Thanks to her, we saw a dramatic increase in leads, which directly boosted overall sales. What sets Michelle apart is her ability to uncover hidden opportunities, whether it’s optimizing review strategies, analyzing the competition, or fine-tuning market placement online. She doesn’t just resolve problems; she transforms your online presence and helps you rise to the top with strategies that work quickly and effectively. Michelle’s passion, problem-solving skills, and incredible work ethic make her an invaluable asset to any team or business. If you’re lucky enough to work with her, you’ll quickly see the difference she can make. I can’t recommend her highly enough! … more
· 1st
Vice-President and Director, Production Technology and Innovation
December 9, 2024, Russell worked with Michelle but they were at different companies
Michelle's ability to step in, assess the landscape, and immediately develop a strategy was remarkable. Michelle's expertise spans every aspect of marketing, from strategy and implementation to analytics and optimization. She is highly trained and knowledgeable and brings a 360-degree approach to her work that is both effective and inspiring. Her dedication, insight, and professionalism make her an invaluable asset to any organization. I cannot recommend Michelle enough if you're looking for a trusted, well-rounded marketing professional who will exceed your expe
· 1st
Vice-President and Director, Production Technology and Innovation
Michelle's ability to step in, assess the landscape, and immediately develop a strategy was remarkable. Michelle's expertise spans every aspect of marketing, from strategy and implementation to analytics and optimization. She is highly trained and knowledgeable and brings a 360-degree approach to her work that is both effective and inspiring.
Her dedication, insight, and professionalism make her an invaluable asset to any organization. I cannot recommend Michelle enough if you're looking for a trusted, well-rounded marketing professional who will exceed your expectations and drive results.
· 1st
Consultant and Organizational Psychologist
Michelle is a pleasure to work with. Her experience coupled with innovative thinking puts her above the competition with regard to skills and ability. Beyond her technical skills, Michelle is a collaborative team player who fosters a positive work environment. She excels in building strong relationships with cross-functional teams, vendors, and stakeholders, ensuring seamless execution of projects. I have no doubt that Michelle will bring the same energy, innovation, and success to any team she joins. I wholeheartedly recommend her for any opportunity that seeks a talented and dedicated marketing professional.